CASE STUDY / D2C E-commerce

Zainab Essentials

Zainab Essentials hand-pours small-batch soy-wax candles — 12+ scents, 7-day curing, 45+ hour burn times — but needed a storefront that could turn browsers into buyers across direct consumers, wholesale partners and bespoke wedding-gifting clients.

Discuss your projectUK-registered. International engineering expertise.

EcommerceShopifySEOD2CAnalytics

01 / CONTEXT

The business behind the build.

Zainab Essentials is a premium artisanal candle brand founded by Neha Saifi, crafting hand-poured, small-batch scented candles from 100% natural soy wax. With 12+ unique scents, a minimum 7-day curing process, and 45+ hour burn times, every candle is built to last and delight.

The brand serves direct consumers, wholesale partners, and bespoke gifting clients — including custom hand-lettered wedding favours. Krapton designed and developed their e-commerce storefront to convert browsers into buyers, with 500+ newsletter subscribers and growing D2C, B2B, and B2C revenue streams as proof of the results.

02 / THE APPROACH

From requirement to working experience.

Krapton designed and developed the brand's e-commerce storefront with conversion and SEO in focus, giving founder Neha Saifi a store she can run herself while D2C, B2B and B2C revenue streams grow.

The technologies listed above describe this project. For a similar UK engagement, we review your users, existing systems and delivery requirements before recommending an architecture.